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Sales tactics, industry trends, and practical guides for exterior construction companies looking to close more deals.

Sales5 min readJune 3, 2026

Why Exterior Contractors Lose Deals They Should Win

Most exterior contractors don't lose on price. They lose on response time. By the time your proposal lands, the homeowner has already signed with someone else — and here's what to do about it.

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Pool Building6 min read

The Pool Builder's Guide to Closing Jobs the Same Day You Visit

Same-day closes used to require years of experience and a lot of luck. Now they're repeatable. Here's the exact workflow top pool builders are using to go from first visit to signed contract in hours.

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Industry4 min read

Why Homeowners Sign Proposals With Visuals — Not Spreadsheets

A detailed line-item estimate tells homeowners what they're buying. A photorealistic render makes them want to buy it. Understanding this difference is worth more than any pricing strategy.

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